Simply Charative

Tuesday, March 20, 2007

An Introduction- Charative Charlotte says Hello!!

Hi there, welcome to Simply Charative (Charlotte + Creative(adj) = Charative). This is where I post some of my artworks ranging from designs for commercial purposes, art direction/ copywriting work and even video editing stuff which I've worked on.

Monday, March 5, 2007

Kancil Awards- Millionaire Golfer Tournament

The award my partner,Cheryl and I received at the 2004 Kancil Awards (Malaysia's National Advertising Award) held at Sunway Hotel's Grand Ballroom in KL for our TVC concept where we had to recruit participants for the Millionaire Golfer Tournament.

Surge Energy Drink 30sec TVC

Done as part of an assignment for Creative Execution and Production at IACT, Surge transforms you by giving you the energy to do more.

420 Volcanic Spring Water

Since 420 is natural water bottled straight from the source, it should be reflected in the ads.

Glassons Campaign- Paper Doll concept

For the first week the billboard shows a model in lingerie. During the second week, an outfit is placed on her. On the third week, her outfit is changed again and so goes for the fourth week. Emphasizing that with Glassons, you can change as often as you like.

This is a direct mailer that will be sent to girls. It starts by having a photographer go around the city, universities or shopping malls. The photographer from Glassons will offer girls a $5 cash voucher when they allow him to take their photograph and address (which will be kept in their database). After that the girl's face will be superimposed as a paper doll, whereby the direct mailer would be sent to them and they get to try how the clothes were to look on them.

Every hour, the clothes of the paper models at the window display will be changed to emphasise that girls can change as often as they want and mix and match by purchasing many outfits at Glassons.

Remix Magazine campaign

As part of Campaigns, this brief requires Remix magazine to be advertised as the magazine where you can read and watch, with emphasis on their DVD. Three methods were suggested:- TVC, viral and ambient.

Y&R Creative Brief for BNZ-TVC

These TVCs are an extension of the BNZ Piggy ads which have been aired on TV. These concepts which my partner, Gemma and I developed however are specifically to promote the BNZ Smart Money account. This brief was given to us by Vaughn Davis, Creative Director of Y&R, as part of a competition where we won a placement at Y&R.

Sunday, March 4, 2007

ALAC Against drunk driving

As the readers of CLEO magazine are women who like to socialise, some might occasionally drink too much on a night out. A timeline was created to depict what one might go through as the night progresses and the drinks keep coming. This is an extension of the 'It's not the drinking. It's how we're drinking campaign' from ALAC. Credit goes to Gemma as well!

Halt Campaign against Transpower's pylons

An image of a pylon is on the front cover of the newspaper, blocking prime news and demonstrating how pylons are an obstruction. The real page repeats again inside without the pylon blocking.

These stand-up pylons are placed around busy walkways in the city, causing an obstruction and to have stopping power.

This viral pop-ups are meant to be an obstruction and to irritate net users.

Three types of media were required to answer this brief. Credit goes to my partner Gemma as well for this one. We decided to use newspaper, ambient and viral as we agreed that these were mediums which the target audience would be exposed to.

Roche Canine Contraceptive Ambient Advertising

Part of Creative Principles and Practices subject, this brief was set by Lowe.

Topical ad

This was a bonus challenge brief set by NAB whereby entrants had to pick a topic from the newspaper on the particular day and convert it into an ad.

Creative Principles- Loud Shirt Day Billboard ad

As part of Creative Principles subject, this billboard ad was done to urge working employees of companies to be part of the Loud Shirt Day campaign by wearing a LOUD shirt on September 22 and making a donation to The Hearing House on that day.

2006 Lifebook/ Diary cover design for church

Diary cover design as requested by the church. It was done to their specification.

Children's Church Christmas Flyer

This super-simple and superfast flyer was done in about a hour.

Concurrent Service Flyer for Youth Alive!

This two-sided flyer was done to create awareness about the moving of Youth Alive's Concurrent service to another venue. One side shows a bunch of youths packing their stuff to move, while the other side is suppose to look like a special pass for an event which will make young people wanna grab it to see what it's about.

2006 Pocket Calender

This one-fold calendar was customised by having coloured circles to indicate the events that will be held on the particular day of the year.

Events for the year are colour coded and stated.

2005 Pocket Calender

This is a 2005 pocket calendar which I design for Youth Alive! (Youth service of GTA Klang) highlighting the various events for the year as a reminder.

Valentines Creative packaging

Part of Visual Communications, this is a creative packaging concept with I came up with for Valentines Day. This gift is meant to be given from a guy to a girl.
When the girl receives the box, all she sees is the outside packaging which is dull in colour, however, it is written on the box that 'Things on the outside are hard to predict'. There is a double meaning to this as it is refering both to the way the packaging is and also to the guy's personality-that there is more to him than meets the eye.

She then opens the triangular box to reveal a square box (Notice the square box which is drawn as a door blends in to the background of a wall). It reads 'I may be SQUARE at times' (emphasised by the shape of the box).

She then opens the square box to reveal a star-shaped box (Notice the star-shaped box blends to the backgroud of outer-space). It reads 'or think that I'm a STAR' (emphasised by the shape once again).

'But here's what's important...' (again it blends with the background).

'I love you for who you are.' (blends with the background and heart-shaped box is used to depict love.)

This particular piece of work combines elements of shape, colour and texture (Notice different textures of paper and cardboard was used to make the boxes). The copy was also written to be in-sync with the shape and look of the packaging. One of my proudest works eva!! :)

Creative Transition

As part of Visual Communications, I created this piece of artwork whereby students were asked to think of two differing shapes and to illustrate the transition in between the two shapes. As the shapes transform, I've blended two differing colours to depict the transition.

Toy creation and packaging design

As part of Visual Communications, I conceptualised and created this educational toy/game and designed its packaging. Named 'Alphabet Rumble', this game is meant to help children improve their English in a fun and interesting way. Each block was hand painted individually and the packaging was designed, printed and made by me.

3D Booth layout

A graphical version of the hand-drawn 3D layout.

This 3D drawing was done using the 3D perspective method of drawing.

For my Final major project in Visual Communication, I had to design, create and handmake a miniature perfume booth for Shiseido. I first hand drew the layout in 3D and then traced it out in Illustrator for a graphical version.

Design materials for Perfume booth

Newspaper Ad

Poster- to be placed around shopping malls

Backdrop- to be hung where booth is

In addition to the Perfume booth layout design, I was also required to design a newspaper ad to publicise the new perfume in local newspapers; a poster, to be placed around shopping malls; and a backdrop to be hung as part of the booth.

Ad using different materials

This piece was also part of Visual Communications at IACT. We were asked to choose a particular kind of fear and to visualise it using at least 3 different materials in an ad for Bukit Padang Hospital. 'EISOPTROPHOBIA' is the fear of looking at oneself in the mirror. Thus, I've decided to use dark, gloomy colours in this ad to depict fear. The door is made of corrugated cardboard; the girl is drawn on paper, pasted over the door; the mirror frame is made out of wet tissue while a plastic sheet was pasted over it, as a mirror.

Pet magazine cover design

This magazine cover designs were done as part of my Visual Communication subject at IACT. We were asked to choose any magazine topic and to design a cover for it. So, due to my love for animals... I've decided to do a cover design for a Pet Magazine.