An Introduction- Charative Charlotte says Hello!!

Hi there, welcome to Simply Charative (Charlotte + Creative(adj) = Charative). This is where I post some of my artworks ranging from designs for commercial purposes, art direction/ copywriting work and even video editing stuff which I've worked on.
To enlarge, please click on each piece of artwork.

Euroasia's Direct Mailer - Passport

Euroasia is a language school based in Auckland, NZ. To promote its many European and Asian language courses, I've designed a Direct Mailer in the form of a passport highlighting its available courses. The mailers are to be placed into the mailbox of residents living in prime locations, people who would be keen to pick up a foreign language as they are interested in different cultures and travelling.

Franklin's Plumbers & Builders

Aimed at new home owners and builders, this magazine ad emphasizes on the designer bathtubs exclusively available at Franklin's Plumbers & Builders' showroom.

Radio ad for Toyota Prius

VO: It is said "Silence is Golden"

(5 sec pause to demonstrate silence)

VO: And that is what we pride ourselves in. With our state-of-the-art hybrid engine technology, the Toyota Prius delivers on smoothness and calmness.

Running on a 78-horsepower 4 cylinder engine and a 67-horsepower electric motor, this magnificent beauty is tame yet fast.

So have that peace of mind, relax and enjoy the quietness of the Toyota Prius.

Panadol Actifast - Press ad series

Making use of the press environment, I've created a series of advertorials in the form of breaking news stories. These are meant to be tongue-in-cheek using characters which we are familiar with to demonstrate Panadol Actifast's effectiveness.

Creative Principles- Loud Shirt Day Billboard ad

As part of Creative Principles subject, this billboard ad was done to urge working employees of companies to be part of the Loud Shirt Day campaign by wearing a LOUD shirt on September 22 and making a donation to The Hearing House on that day.

Kancil Awards- Millionaire Golfer Tournament

The award my partner,Cheryl and I received at the 2004 Kancil Awards (Malaysia's National Advertising Award) held at Sunway Hotel's Grand Ballroom in KL for our TVC concept where we had to recruit participants for the Millionaire Golfer Tournament.

Surge Energy Drink 30sec TVC

Done as part of an assignment for Creative Execution and Production at IACT, Surge transforms you by giving you the energy to do more.

420 Volcanic Spring Water

Since 420 is natural water bottled straight from the source, it should be reflected in the ads.

Y&R Creative Brief for BNZ-TVC

These TVCs are an extension of the BNZ Piggy ads which have been aired on TV. These concepts which my partner, Gemma and I developed however are specifically to promote the BNZ Smart Money account. This brief was given to us by Vaughn Davis, Creative Director of Y&R, as part of a competition where we won a placement at Y&R.

Halt Campaign against Transpower's pylons

An image of a pylon is on the front cover of the newspaper, blocking prime news and demonstrating how pylons are an obstruction. The real page repeats again inside without the pylon blocking.




These stand-up pylons are placed around busy walkways in the city, causing an obstruction and to have stopping power.


This viral pop-ups are meant to be an obstruction and to irritate net users.

Three types of media were required to answer this brief. Credit goes to my partner Gemma as well for this one. We decided to use newspaper, ambient and viral as we agreed that these were mediums which the target audience would be exposed to.

Roche Canine Contraceptive Ambient Advertising

Part of Creative Principles and Practices subject, this brief was set by Lowe.

Topical ad

This was a bonus challenge brief set by NAB whereby entrants had to pick a topic from the newspaper on the particular day and convert it into an ad.

ALAC Against drunk driving

As the readers of CLEO magazine are women who like to socialise, some might occasionally drink too much on a night out. A timeline was created to depict what one might go through as the night progresses and the drinks keep coming. This is an extension of the 'It's not the drinking. It's how we're drinking campaign' from ALAC. Credit goes to Gemma as well!

Glassons Campaign- Paper Doll concept

For the first week the billboard shows a model in lingerie. During the second week, an outfit is placed on her. On the third week, her outfit is changed again and so goes for the fourth week. Emphasizing that with Glassons, you can change as often as you like.



This is a direct mailer that will be sent to girls. It starts by having a photographer go around the city, universities or shopping malls. The photographer from Glassons will offer girls a $5 cash voucher when they allow him to take their photograph and address (which will be kept in their database). After that the girl's face will be superimposed as a paper doll, whereby the direct mailer would be sent to them and they get to try how the clothes were to look on them.


Every hour, the clothes of the paper models at the window display will be changed to emphasise that girls can change as often as they want and mix and match by purchasing many outfits at Glassons.

Valentines Creative packaging

Part of Visual Communications, this is a creative packaging concept with I came up with for Valentines Day. This gift is meant to be given from a guy to a girl.
When the girl receives the box, all she sees is the outside packaging which is dull in colour, however, it is written on the box that 'Things on the outside are hard to predict'. There is a double meaning to this as it is refering both to the way the packaging is and also to the guy's personality-that there is more to him than meets the eye.


She then opens the triangular box to reveal a square box (Notice the square box which is drawn as a door blends in to the background of a wall). It reads 'I may be SQUARE at times' (emphasised by the shape of the box).


She then opens the square box to reveal a star-shaped box (Notice the star-shaped box blends to the backgroud of outer-space). It reads 'or think that I'm a STAR' (emphasised by the shape once again).


'But here's what's important...' (again it blends with the background).


'I love you for who you are.' (blends with the background and heart-shaped box is used to depict love.)



This particular piece of work combines elements of shape, colour and texture (Notice different textures of paper and cardboard was used to make the boxes). The copy was also written to be in-sync with the shape and look of the packaging. One of my proudest works eva!! :)

2006 Lifebook/ Diary cover design for church

Diary cover design as requested by the church. It was done to their specification.

Children's Church Christmas Flyer

This super-simple and superfast flyer was done in about a hour.

Concurrent Service Flyer for Youth Alive!

This two-sided flyer was done to create awareness about the moving of Youth Alive's Concurrent service to another venue. One side shows a bunch of youths packing their stuff to move, while the other side is suppose to look like a special pass for an event which will make young people wanna grab it to see what it's about.

2006 Pocket Calender

This one-fold calendar was customised by having coloured circles to indicate the events that will be held on the particular day of the year.


Events for the year are colour coded and stated.

2005 Pocket Calender

This is a 2005 pocket calendar which I design for Youth Alive! (Youth service of GTA Klang) highlighting the various events for the year as a reminder.

Creative Transition

As part of Visual Communications, I created this piece of artwork whereby students were asked to think of two differing shapes and to illustrate the transition in between the two shapes. As the shapes transform, I've blended two differing colours to depict the transition.